MIDDLE EAST WELCOMED THE INAUGURAL MADE-IN-ANJI EXPO A MILESTONE IN GREEN HOME AND INDUSTRY COLLABORATION
The inauguration of the first-ever Made-In-Anji Expo in the Middle East marked a leap in international cooperation and trade relations between Anji County and the United Arab Emirates. The exhibition was held from 11th December to 13th December 2023 at Sharjah Expo.
The event, graced by the esteemed Magistrate of Anji County, unveiled a groundbreaking platform fostering exchange and collaboration between 18 green home enterprises, 8 tea and bamboo enterprises from Anji, and over 150 prominent overseas buyers.
During the opening ceremony, key dignitaries including Mr. Chen Zhicheng, Deputy Director General of Zhejiang Provincial Department of Commerce, H.E. Abdalla Sultan Al Owais, Chairman of Sharjah Chamber of Commerce and Industry, and Mr. Fu Haifei, Director of the Anji County Economic and Information Technology Bureau, highlighted the internationalization and globalization of Anji’s furniture industry. Mr. Haifei emphasized Anji’s remarkable position as the largest office chair research and development production base worldwide, contributing significantly to China’s market share and global exports.
In Anji, they knew the customer’s requirements and changing patterns and trends of the market. Before products, their research and development team worked a lot on design, material, and production. They produced all types of furniture, including office and home setups. They did end-to-end production. While production in Made-In[1]Anji, they always took care of sustainability and nature.
Mark Ma
Sales Manager of LIANFENG
The ceremonious occasion witnessed the signing of four Memorandums of Understanding (MOUs), solidifying strategic partnerships between Anji County and the UAE. These MOUs included collaborations between Anji County and SCCI, Anji Industrial Investment Group and MIE Groups, Henglin Home Furnishing and Danube & Mass Vision, and KOHO & SISTAR representatives with AMFAH General Trading LLC.
General Trading LLC. The expo’s concurrent conference, moderated by Ms. Eve Hester, assembled industry experts from furniture, interior design, and real estate, deliberating on various topics such as holistic design ecosystems, innovative furniture concepts, and the fusion of aesthetics and functionality in interior design for real estate projects.
Mark Ma – Sales Manager of LIANFENG, who participated in Made-In-Anji Expo, said that in Anji, they knew the customer’s requirements and changing patterns and trends of the market. Before products, their research and development team worked a lot on design, material, and production. They produced all types of furniture, including office and home setups. They did end-to-end production. While production in Made-In-Anji, they always took care of sustainability and nature.
In addition to the conference, the event hosted immersive workshops on Chinese tea culture and Bamboo Craftsmanship in Furniture Design.
The evening concluded in a Gala Dinner attended by government officials from Anji County, representatives from the Sharjah Chamber of Commerce, and esteemed international and local VIP buyers, bringing networking opportunities and celebrating the expo’s successful commencement.
Anji County expressed heartfelt aspirations for the Made-In-Anji Furniture Expo to have sustained success, generating extensive orders, fostering enterprise growth, and expanding market opportunities. The expo extended a warm invitation to overseas and entrepreneurial communities to explore Anji, engage with enterprises, revel in its natural beauty, and together forge lasting partnerships.
The expo embodied Anji’s belief that this collaborative endeavor would deepen and broaden the bond between Anji and the UAE, fostering enduring friendship and mutually beneficial cooperation.