His Highness Sheikh Mohammed bin Rashid Al Maktoum Explores ‘World of Coffee 2024’ Exhibition Minister of Economy Inaugurates Successful World of Coffee 2024 Exhibition
Abdullah bin Touq Al Marri, the former Minister of Economy, inaugurated the third edition of
World of Coffee Dubai 2024 on the 21st of January. Organized by DXB Live and the Specialty.
Coffee Association, the exhibition featured over 1,650 local, regional, and global brands and companies, showcasing a remarkable 50 percent increase in space. The event, which gained substantial global interest, saw the participation of 51 countries in its activities and ran from 21st January 2024 to 23rd January 2024.
Accompanied by Timur Abdiljalil, Consul General of Kyrgyz Republic in Dubai, and Khalid Al Hammadi, Senior Vice President of DXB Live, along with Yannis Apostolopoulos, Chief Executive Officer of The Specialty Coffee Association (SCA), Bin Touq toured the pavilions showcased in the exhibition. He praised the impressive influx of visitors and the extensive participation of brands and exhibitors from around the world, commending the efficiency of the event organization and acknowledging the hard work of the teams involved.
During his visit, Bin Touq explored the Roosters Village, Cupping Room, and Brew Bar pavilions, scrutinizing the arrangements for the upcoming 2024 UAE National Barista Latte Art Championships. These competitions offered participants the opportunity to qualify for the esteemed World Barista Championship. Bin Touq also observed preparations for both the Coffee Design Awards and the Best New Product Awards.
We were excited about the 3rd edition of World of Coffee 2024 in Dubai, recognizing the growing significance of this event as a premier destination for coffee enthusiasts and both local and international companies involved in coffee production. The exhibition provides a unique opportunity to gain insights on diverse cultures and artistic approaches to coffee preparation, stay abreast of the latest industry trends, and engage in discussions on promoting sustainability in the coffee sector. Held in the UAE, World of Coffee plays a pivotal role in strengthening the bonds of cooperation and communication between international brands and their regional partners in the rapidly expanding coffee industry.
Khalid Al Mulla
Chief Executive Officer
of the Specialty Coffee
Association – UAE
The 2024 edition of World of Coffee focused on sustainability in the coffee industry, emphasizing responsible practices to ensure a continuous coffee supply. The Expo showcased regional market growth and addressed the increasing demand for specialty coffee. It featured lectures and workshops on the sustainable coffee movement, promoting eco-friendly agricultural practices, and aiming to preserve biodiversity and improve coffee quality.
On the inaugural day, various events and activities were held, including two sessions dedicated to Yemeni Coffee by Fatima Khabeer and Mervat Haider, and another session focused on significant Cold Brew approaches, featuring insights from Julia Leach.
The three-day event, in collaboration with the Specialty Coffee Association, showcased coffee companies and brands from various countries, including the US, Germany, Canada, Slovakia, Portugal, Ireland, Kuwait, Norway, Taiwan, Thailand, Pakistan, Iran, and Australia, among others.
This edition featured the participation of 7 national pavilions, double the number from the previous edition, with a strong presence from India, Myanmar, Rwanda, Uganda, Ecuador, Costa Rica, and El Salvador.
Shouq BinRedha, Exhibition Manager of World of Coffee Dubai 2024, stated, “The 2024 edition of the Expo is set to build upon the successes of its previous editions. It introduces fresh privileges and programs, including workshops and lectures, to enhance the overall experience. The event showcases various global happenings such as the Coffee Design Awards and Best New Product Awards, aimed at acknowledging innovation and excellence in the coffee industry while fostering collaboration and partnerships among exhibitors, visitors, and leading companies. Serving as a vital platform, the event facilitates the unveiling of new products, exchange of expertise and knowledge, and networking with experts and innovators in the coffee industry. This year’s Expo features the Roosters Village, Cupping Room, and Brew Bar pavilions, offering diverse experiences for visitors. Additionally, a series of interactive sessions and workshops focus on the most effective approaches for resource utilization and sustainable practices in the coffee industry.”
Khalid Al Mulla, the Chief Executive Officer of the Specialty Coffee Association – UAE Chapter, said, “We were excited about the 3rd edition of World of Coffee 2024 in Dubai, recognizing the growing significance of this event as a premier destination for coffee enthusiasts and both local and international companies involved in coffee production. The exhibition provides a unique opportunity to gain insights on diverse cultures and artistic approaches to coffee preparation, stay abreast of the latest industry trends, and engage in discussions on promoting sustainability in the coffee sector. Held in the UAE, World of Coffee plays a pivotal role in strengthening the bonds of cooperation and communication between international brands and their regional partners in the rapidly expanding coffee industry. The remarkable attendance at this event, coupled with the associated activities, underscores the increasing popularity of specialty coffee in both the country and the region. It further emphasizes Dubai’s prominent role as a hub for creativity and innovation in the coffee industry.”
Aleeshia Bailey, President of JAMROCK GREEN CORPS, expressed excitement about participating in the World of Coffee Dubai for the first time. Recognizing the global significance of the event focused on the coffee industry, Bailey highlighted the unique opportunity it offers to showcase products locally and globally, connecting with coffee enthusiasts, professionals, and experts alike. Throughout the Expo, JAMROCK GREEN CORPS aimed to emphasize its commitment to ensuring the excellence of its coffee products through various practices, including the use of organic fertilizers, cultivating coffee beans at elevations ranging from 3,500 to 5,000 ft., growing coffee beans in volcanic soil, and selecting distinct varieties such as Arabica, Typica, and Geisha. The company’s coffee varieties have received certification from the Jamaica Agricultural Commodities Regulatory.
The World of Coffee 2024 aligned with the steady expansion of the coffee industry in the region, with market studies and analyses predicting continued growth in the coffee market in the coming years. According to Data Bridge Market Research, the value of the coffee and Espresso drinks market in the MENA region is expected to reach around US$1.33 billion by 2030, increasing from approximately US$1.085 billion in 2022, with an anticipated Compound Annual Growth Rate (CAGR) of 2.6 percent over the specified timeframe.
His Highness Sheikh Mohammed bin Rashid Al Maktoum Explores ‘World of Coffee 2024’ Exhibition
In a notable visit, His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President, Prime Minister, and former Ruler of Dubai, toured the third edition of the World of Coffee 2024 exhibition, which took place at the Dubai World Trade Centre until the 23rd of January
During the visit, His Highness highlighted Dubai’s ongoing efforts to solidify its role as a key influencer in the global trade landscape. He emphasized the city’s commitment to excellence and innovation, positioning Dubai as the hub of international trade for major commodities. Sheikh Mohammed expressed confidence in achieving the goals outlined in the Dubai Economic Agenda D33, aiming to elevate foreign trade to AED25.6 trillion and expand the emirate’s global outreach to 400 additional cities over the next decade.
His Highness received insights into the World of Coffee 2024 exhibition from His Excellency Helal Saeed Al Marri, the Director General of the Dubai World Trade Centre Authority. The exhibition, featuring 1,650 local and international exhibitors, provided an opportunity for Sheikh Mohammed to learn about unique offerings and sustainable practices within the coffee industry’s supply chain.
The event included the participation of 60 UAE-based companies and brands, featuring exciting competitions such as the UAE National Barista and Latte Art Championship, the Coffee Design Awards, and the Best New Product Awards. Aligned with the burgeoning coffee industry in the region, the exhibition highlighted projections for continued growth, with market studies anticipating the MENA region’s coffee and Espresso drinks market value to reach approximately US$1.33 billion by 2030, reflecting a Compound Annual Growth Rate (CAGR) of 2.6% from 2022’s US$1.085 billion.
Brewing Innovation: INDEX Trading launches 3 coffee brands at World of Coffee 2024 INDEX Trading and Investment – member of INDEX Holding, a leading UAE-based company, is exhibiting its three unique coffee brands in order to add more flavors to its coffee trading, ensuring a unique and unparalleled coffee experience during the World of Coffee 2024 at the Dubai World Trade Center in Dubai.
As Dubai is emerging as a prominent global center for coffee trading and since coffee is considered one of the most famous beverages in the UAE, the newly launched three coffee brands, The Q Lab, Mano Korea, and Click Coffee, are set to elevate the coffee-drinking experience in the UAE and the region.
The products will be available in the GCC market very soon as they were officially launched during World of Coffee 2024. According to the Data Bridge Market report, the value of the coffee drinks market in the Mena region is expected to reach $1.33 billion by 2030.
Eng. Anas AlMadani, Vice Chairman and Group CEO of INDEX Holding and the visionary entrepreneur whose passion for coffee and unwavering dedication to this industry have fueled the inception of DXBlends, a brand that has grown into 7 locations in Dubai now said during his participation at the World of Coffee: “ we are here to showcase our three exceptional coffee brands—The Q Lab, Mano Korea, and Click Coffee—at the World of Coffee 2024 in Dubai, we are not just unveiling products; we are presenting a new era of coffee sophistication. Dubai’s growing prominence as a global hub for coffee trading aligns perfectly with our vision to offer a unique and unparalleled coffee experience. With the UAE embracing coffee as a cultural staple, our brands aim to redefine the coffee landscape, providing enthusiasts with a taste that transcends boundaries.”
The new launched coffee brand The Q Lab is a testament to the history of Coffee while bringing some of the World’s most exclusive coffees for people to experience and understand the history and complexity of it. Eng. Anas added on that “we tried at the Q Lab to offer a coffee experience that goes beyond the standard. Therefore, you cannot expect that it will be your typical coffee experience; it is a journey into the extraordinary. We are not just serving coffee; we are offering an immersive understanding of the finest and most sought[1]after coffees sourced globally. Our experience goes beyond the taste buds, delving into the story of each coffee bean—its origin, uniqueness, and the rich narrative that defines it”.