The 1st Middle East Made-in-Anji Furniture Expo will be held in Sharjah Expo Center from 11-13 December 2023 wherein 18 furniture companies will participate and actively seek trade and investment opportunities and business partnerships with entrepreneurs and traders in the UAE and across the Middle East.
To promote the chair industry cluster of Anji, expand the international influence and brand awareness of Anji Green Home, and continue to start the brand cognition inertia of “World Chair-Anji Made,” with the Economy and Information Technology Department of Zhejiang, the Department of Commerce of Zhejiang Province, and the Huzhou Municipal People’s Government as the supporting units, the Anji County Economic and Information Technology Bureau and Anji County Commerce Bureau successfully organized the press conference to officially launch the 1st Middle East Made-in-Anji Furniture Expo. Hosted by the Anji County People’s Government, the well-attended event was held in the Sharjah Chamber of Commerce Building in the United Arab Emirates on November 8, 2023.
Fu Haifei, Director of the Anji County Economic and Information Technology Bureau, presided over the press conference, accompanied by Tang Chunyan, Director of the Anji County Commerce Bureau, who gracefully answered questions from the media reporters.
Hamad Obaid Al Shamsi, Regional Investment Promotion Manager of the Sharjah FDI Office, along with Sultan Shattaf, Commercial Director of Expo Centre Sharjah (a member of the Sharjah Chamber of Commerce), also attended the conference and delivered insightful and informative speeches. More than 20 news media and PR agencies from the UAE, including WAM, Gulf News, Al Khaleej, Gulf Daily, Xinhua News Agency (Dubai branch), People’s Daily Middle East Center branch, Dubai TV, Shaja TV, and other news media outlets, attended the conference.
Fu Haifei, Director of the Anji County Economic and Information Technology Bureau, quoted: “The Anji Home industry has a long history, and in 1981, Anji produced China’s first five-wheeled swivel chair. At present, the Anji chair industry can provide a full range of services, such as office and home systems, to meet various application scenarios. The Anji chair industry is massive, and production output accounts for one-third of China’s domestic market, while exports account for one-half of the country’s output. Furthermore, China’s seat production is the world’s largest office chair research and development production base.”
The Anji home furniture industry attaches great importance to the Middle East market, and leading companies, including Henglin Home Furnishings, Damons Furniture Zhejiang Meimin, Furniture Technology, Anji Wanbao Intelligent Home Technology, Anji Chaoya Furniture, and many more, have many years of successful business cooperation with Sharjah, Dubai, and Adu Dhabi, as well as Saudi Arabia, Qatar, and other Middle East countries. Fu added: “During the Expo in December, Anji will present its distinctive white tea for everyone to taste and will also showcase Anji bamboo crafts to guests and visitors attending the Expo. There will also be a variety of lottery activities, and every audience member at the exhibition venue will be given a souvenir, while VIP customers with purchasing intentions will win a special gift.”
During the press conference, Hamad Obaid Al Shamsi, Regional Investment Promotion Manager of the Sharjah FDI Office (Invest in Sharjah), delivered a speech and highlighted the investment and trade opportunities and business incentives of Sharjah, eagerly looking forward to fruitful cooperation with Anji.
Sultan Shattaf, the Commercial Director of Expo Centre Sharjah (a member of the Sharjah Chamber), affirmed the advantages of Anji Furniture in production scale, market share, brand influence, and other aspects, and expressed his strong support and warm expectations for the 1st Middle East Made-in-Anji Furniture Expo.
In addition, Tang Chunyan, Director of the Anji County Commerce Bureau, answered questions from reporters and emphasized “the distinct characteristics and advantages of the Anji Chair industry and the business cooperation between the Anji Chair industry and the Middle East and well-known global brands.”
It was highlighted during the press conference that the 1st Middle East Made-in-Anji Furniture Expo will be held in Sharjah Expo Center from December 11–13, 2023, wherein 18 furniture companies along with 8 tea and bamboo companies from Anji will participate and actively seek trade and investment opportunities and business partnerships with entrepreneurs and traders in the UAE and across the Middle East. The exhibition will cover 10,000 square meters of exhibition space, and the Expo is expected to attract 10,000 visitors.